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Short-form workouts in the smart toothbrush's app.
June 14, 2021
By: Christine Esposito
Editor-in-Chief
Hum by Colgate, the brand’s smart electric toothbrush, has formed a new partnership with obé Fitness, in which the digital fitness platform will host “Fitness Friday” programming in the hum by Colgate app. The weekly content will consist of short-form workouts aimed to showcase how quick, effective movement can boost your mood and get your heart rate up in just 2 minutes, the same amount of time you should be brushing your teeth. In addition, as hum users earn Smile Points by brushing and c...
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